Masar Expo, MSXPO launch Saudi Franchise Live digital exhibition

Masar Events for Exhibitions and Conferences (Masar Expo) has partnered with MSXPO, a digital and virtual exhibition technology company, to launch Saudi Franchise Live, a dedicated digital exhibition designed to connect franchise brands with investors and entrepreneurs in the Saudi market. The partnership agreement was signed by Mohammed Al-Sukran, CEO…

Egypt seeks to boost tourism investment, hotel capacity in Matrouh

Egypt’s Minister of Tourism and Antiquities Sherif Fathy and Matrouh Governor Mohamed El-Zamlout met with tourism investors in the governorate to explore investment opportunities, maximize the use of Matrouh’s tourism assets, and expand its tourism offerings. The meeting, Fathy’s first with tourism investors in Matrouh, brought together owners and managers…