“Yalla Sahel” Initiative Announces Strategic Partnership with TikTok to Strengthen the North Coast’s Position as a Leading Destination for Digital Entertainment and Tourism in the Region

The “Yalla Sahel” initiative announced a strategic partnership with TikTok, the world’s leading platform for content creation and entertainment, in a step that represents a major milestone within the initiative’s vision to redefine the North Coast experience and transform it into an integrated destination combining entertainment, sports, culture, tourism, and…

FEDCOC Head urges businesses to join new licensing system

Chairman of the Federation of Egyptian Chambers of Commerce (FEDCOC) Ahmed al-Wakil described the new public shop licensing system as a “historic opportunity” to integrate informal businesses into the formal economy, urging traders and business owners to take advantage of government incentives to regularize their operations. al-Wakil praised the government’s…