Egypt Tourism Authority reaches 38,000 citizens through awareness programmes

The Egyptian Tourism Authority organised 271 awareness trips and more than 1,000 seminars between January 2025 and June 2026 The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Authority (ETA), has intensified efforts to raise tourism awareness across Egypt, reaching approximately 38,000 citizens through educational trips and seminars…

Egypt urges legally binding global drought protocol ahead of COP18 presidency

Egypt has called for a legally binding international protocol on drought, warning that land degradation, desertification and drought are no longer solely environmental challenges but direct threats to water and food security, livelihoods and socioeconomic stability. Water Resources and Irrigation Minister Hani Sewilam made the call during the ministerial segment…

Masar Expo, MSXPO launch Saudi Franchise Live digital exhibition

Masar Events for Exhibitions and Conferences (Masar Expo) has partnered with MSXPO, a digital and virtual exhibition technology company, to launch Saudi Franchise Live, a dedicated digital exhibition designed to connect franchise brands with investors and entrepreneurs in the Saudi market. The partnership agreement was signed by Mohammed Al-Sukran, CEO…

Egypt seeks to boost tourism investment, hotel capacity in Matrouh

Egypt’s Minister of Tourism and Antiquities Sherif Fathy and Matrouh Governor Mohamed El-Zamlout met with tourism investors in the governorate to explore investment opportunities, maximize the use of Matrouh’s tourism assets, and expand its tourism offerings. The meeting, Fathy’s first with tourism investors in Matrouh, brought together owners and managers…