More than 60 years ago, El-Nasr Automotive Company was born from a vision to establish Egypt as one of the region’s first major automotive industry players. Today, despite a two-decade-long setback, the Egyptian household name is making a comeback. Founded in 1960 under a presidential decree by President Gamal Abdel Nasser, it became the first car manufacturer in Egypt and the entire Middle East, laying the groundwork for local automotive production. The move was part of a broader national initiative aimed at industrial development as there was no local car manufacturer yet. Initially, the company thrived by partnering with renowned manufacturers like Germany-originated NSU and Italian-based Fiat, leading to the production of iconic models such as the Nasr 1100 and Nasr 125. These vehicles, built in Egypt, became popular for their durability and represented a significant achievement in Egyptian industrialization with a total production of 473,756 vehicles. The debut of the Ramses in 1962, as the world’s cheapest car at the time, captured international attention as it was priced at just EGP 200 (USD 4.05 ). Celebrated for its affordability and reliability, the Ramses became favored amongst many Egyptian families….

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