Philip Morris Misr successfully launched its latest heat-not-burn device, IQOS ILUMA i, in Egypt on June 23, 2025. The post-event spotlight focused on the brand’s continued commitment to scientific innovation and providing better alternatives for adult smokers. IQOS ILUMA i, featuring a cleaner, more user-friendly experience without combustion or residue. The device introduces advanced features […]

The post Philip Morris Misr Unveils IQOS ILUMA i in Egypt, Marking a New Milestone in Smoke-Free Innovation appeared first on Identity Magazine.