Day: July 3, 2025

Unexpected developments regarding Egypt’s fifth tranche of the International Monetary Fund (IMF) loan suggest that slow progress on structural reforms could lead the Fund to merge the fifth and sixth reviews. This move threatens to delay the disbursement of a new loan installment for up to six full months. Three…

Following the official launch, Philip Morris Misr hosted an exclusive celebration on June 24, 2025, bringing together innovation, music, and culture in a vibrant atmosphere. The event featured dynamic sets by renowned DJs Los Profundos, Mohasseb, and Shimza, creating an immersive experience for guests. Notable attendees included personality and TV director…

Philip Morris Misr successfully launched its latest heat-not-burn device, IQOS ILUMA i, in Egypt on June 23, 2025. The post-event spotlight focused on the brand’s continued commitment to scientific innovation and providing better alternatives for adult smokers. IQOS ILUMA i, featuring a cleaner, more user-friendly experience without combustion or residue.…